Communication Score

The Communication indicator is a measure of how well your organization communicates its targets, strategy, and vision to its employees. This can include factors such as the clarity and consistency of messaging, the availability of channels and forums for communication, and the level of engagement and feedback from employees. A high level of communication indicates a clear and aligned organization where employees understand the goals and direction of the organization and are able to contribute to and support its success.

Communication Score

The Qlearsite Communication Score can help you understand how well? people know objectives of the organisation, that priorities are clear and progress on goals is shared concisely and regularly. The Communication attribute lies at the intersection of the Value Driver: Visibility and the Organisation Lever: Process. In this context, it is useful to think of Communication as the clarity of your organisation’s systematic responses.

The Communication Question

I get the information I need about changes in priorities and broader goals in order to do my job well.

86% of executives and employees cite ineffective communication as the cause of business failures. The Communication score quantifies this metric and makes it actionable.

A High Communication Score

Qlearsite’s industry benchmarks indicate that Communication score is a difficult metric to excel at. If your organisation is scoring higher than 57% in Communication, you are above average. High scores show that your organisation prioritises and excels at conveying objectives and priorities. You may want to:

• Check the Themes that are most prominently correlated to this high-scoring attribute

• Capture some comments that capture how your organisation is responding positively to this attribute.

A Low Communication Score

If you score low in Communication, it could indicate that employees do not feel like there are clear organisational objectives. Frequently respondents of low scoring Communication feedback cite mixed-messages as a problem.

As mentioned above Communication is a difficult attribute for organizations to succeed at. If you are getting consistently low scores, or you are trending down in this area, you should consider re-evaluating your communications strategy.

To find out more about what people are saying with regards to Communication:

• What are the Themes that are correlated to Communication in the responses?

• Are there any comments that are indicative of issues?

• Can any identifiable root causes of Communication issues be observed in the responses?

Create Actions as you discover findings for further analysis and review.

If you have noticed an extreme drop in Communication score survey-to-survey, consider using a Communication Deep Dive survey to quantify this dimension of Organisational Fitness further. This Deep Dive survey addresses four criteria of Communication: Structure, Format, Connected and Tone.

By listening to your employees in this targeted survey, you will be able to more thoroughly examine the details of the communication issues in your organisation.